Swine flu X_X

We all know about the new epidemic of swine flu. It is believed that it came from people who work closely with pigs such as farmers and it has been passed on.
We are all scared as it is predicted it could be as bad as the last influenza epidemic in 1918, 1957 and 1968 that caused millions of fatalities.
Many holidays have been cancelled and cut short in Mexico, Cancun, where the first outbreak was announced. However, people are still trying to go to Mexico knowing of what they could contract. Is this ignorance or is it all of us worrying too much?
For more on what swine flu is go to:
http://www.nhs.uk/conditions/pandemic-flu/Pages/Introduction.aspx?WT.srch=1
For more on flight details for Mexico go to:
http://www.theargus.co.uk/news/4325526.Gatwick_flights_to_Mexico_cancelled_over_swine_flu_fears/

Picture taken from www.unicef.org